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The Misconceptions of Branded Products

I’m going to be talking here about branded versus unbranded goods, but want to make it clear from the start I am not talking about counterfeits or fakes as unbranded goods. Nor am I speaking about...

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How Much? Retail Pricing Tips

Whether you are looking to attract new customers or keep current clients coming back for more, the pricing of your merchandise will be a key factor. This is particularly true with internet commerce,...

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Is there a Downside to Credit Card Payments?

While accepting credit card payments is a smart way to nab the impulse buyers and make your business convenient to the majority of your customers, there are drawbacks to this payment system. By tuning...

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Including a Bonus to Make a Sale

Times are tight and you may find that in order to close a sale a “bonus” of some sort may be worthwhile. Of course, keep in mind that profit is also necessary, so don’t give away all of your profits...

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5 Essential Sales Promotion Ideas

While making regular priced sales is an important part of your business revenues, you can also jumpstart your earning potential by incorporating sales promotions.  Especially in a soft economy, sales...

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Is PayPal a Good Idea for Your Business?

PayPal is one of the more popular ways to complete transactions online today. The company has now been in operation for more than a decade, successfully establishing itself as reputable and reliable....

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Tweens – A Market You May Be Missing!

As parents we hate to see it and lament the lost innocence of youth, but as marketers we need to understand there is a huge market with “tweens”, the kids from 8 to 12 who like to think of themselves...

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What Will the Future of Shipping Look Like?

Growing customer demand is increasing the pressure to make shipping faster and more efficient. Technology may be revolutionising the way goods are bought and sold, but it is having just as powerful an...

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How To Manage Your Packaging Costs

Packaging is a fundamental part of the supply chain process, helping to protect goods before delivery or for manual handling in the warehouse. Different goods require different types of packaging and...

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There’s no point in trying to sell a product that’s not in demand!

I’m a great fan of the eBay website. I don’t think there are many other business opportunities that are so versatile, that allow for both the experienced and the inexperienced to make sales, that allow...

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Product Pricing: Should your website prices be cheaper than your eBay and...

The bottom line of selling online is that the more venues your products are available through, the more sales you will have the opportunity of making and ultimately this means more profit for you. With...

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